01
Act I: Origin (2021)
Motion comics and worldbuilding came first. The IP predates every product format: characters, lore, visual language, and a story-first universe that could survive multiple distribution experiments.
CASE FILE MT-001 · METATRAVELERS · FOUNDED 2021 · STATUS: ACTIVE
Original universe. Real systems. Physical proof.
MetaTravelers began as story and motion comics, became a sold-out digital collectible launch, moved into premium physical action figures, and is now being rebuilt as an AI-first transmedia and collectibles company.
Legendari product proof
Premium 7-inch action figures, from story universe to collector shelf.
Four-act build record
02
Act II: Digital launch (2021)
I built the launch system across smart contract work, a generative 3D asset pipeline, automated rendering, metadata, and delivery. The 7,777-unit mint ran for three days; the final public tranche of 2,935 cleared in 15 minutes.
03
Act III: Physical pivot (2022–26)
I led production operations with creative, design, and manufacturing partners as the same universe moved into premium 7-inch Legendari action figures with up to 29 points of articulation, designed with Four Horsemen Studios and written by Andy Lanning (Guardians of the Galaxy). The work expanded into design-for-manufacture, factory coordination, QC, packaging, crowdfunding, international fulfillment across 22 countries, B2B sell sheets, collector communication, and Shopify commerce operations.
04
Act IV: AI-first rebuild (2025–)
The current rebuild is an operating-system bet: an agent orchestration layer, a company second brain, content pipelines, and agent-supported workflows so a two-person IP and collectibles company can operate with leverage while keeping humans in control.
Notes from a merchant
Crowdfund fulfillment is not a landing page problem.
The hard parts are state, promises, exceptions, and trust: preorder messaging, address changes, fulfillment waves, wholesale terms, international settings, and support context that survives longer than a single campaign update.
- Preorder pages need operational truth, not just conversion copy.
- Customer support gets better when production notes, shipping status, and product specs live in the same retrieval layer.
- AI is most useful when it reduces repetitive coordination while preserving human approval for customer-impacting decisions.
That experience changed how I build software: the best tools don't just increase conversion; they preserve trust after the sale.
AI-FIRST OPERATIONS MAP
01 ORCHESTRATOR
02 QUEUE
03 EXECUTOR AGENTS
04 HUMAN APPROVAL
05 SHIP / LOG / LEARN
Commerce ops · inventory truth
Reconciling one inventory pool across six systems
Kickstarter, BackerKit, Shopify, Fulfillrite, live shows, and retailers all touched the same physical units. None of them could be the system of record for everything, so each got a defined authority: Kickstarter owns the campaign and pledge source, BackerKit owns finalized backer orders and addresses, Shopify owns pre-sale and DTC revenue, Fulfillrite owns warehouse stock and tracking, and channel ledgers own live-show, wholesale, and self-fulfilled movement.
The hard part was translation. BackerKit exported bundles, two-packs, army-builder suffixes, add-ons, and promotional items in a structure Fulfillrite's SKUs didn't share, and Fulfillrite's published import template didn't work in practice — we reverse-engineered the schema that did. A canonical SKU map and deterministic converters expand bundle columns into individual warehouse SKUs, normalize variant suffixes, separate figures and accessories from self-fulfilled paper goods, split Canadian fulfillment from U.S. and international, and block failed pledges, missing addresses, duplicates, and unknown SKUs. Source order IDs survive every hop.
Reconciliation runs the other direction when orders ship. Fulfillrite tracking matches back to BackerKit and Shopify orders, carrier fields normalize, and anything that doesn't match goes to an exception file rather than a tracking upload.
Finance stayed separate from fulfillment. Kickstarter funding, BackerKit late pledges, Shopify sales, and live-show sales are distinct channels, so the same order never counts twice. Factory cost, inbound freight, duties, and receiving capitalize into landed COGS; pick-and-pack, postage, storage, conventions, and software stay in operating expense; remaining warehouse units stay inventory assets.
An abandoned-checkout Flow runs a three-stage recovery arc with purchase detection at every branch and a vip-manual exclusion tag, with the interval thresholds tuned so a single abandonment can't re-fire the sequence.
Field reports · collector signal
From the shelf.
Carlos Espino · Toy Reviewer / Collector
“Legendari is the perfect combination between great articulation, awesome soft goods, amazing designs and a badass storyline; better than that? Impossible.”
@thebadassreviews
Jeremy Girard · Director of Sales / Four Horsemen Studios
“I am super excited for the Legendari figures!!! As a toy collector, these designs will look great in my collection.”
@mythiccustoms
Jared Middleton · Toy Photographer / YouTuber
“What I really love about Legendari is its super diverse lineup of characters. They are all so very different, yet they all fit together. I have seen these figures in person and they look awesome!”
@sirdork